Partnerships at Buffalo RiverWorks
Great partnerships start with shared ground. We work with brands that want to reach Western New York where it actually gathers, on the water, at the rink, at the show and around the table.
One Platform. Multiple Ways to Partner.
Venue Visibility
Rink glass, dasher boards, banners, digital placements, entrances and common areas. Built for consistent awareness and repeat impressions.
Naming Rights
Stages, activity zones, programs, recurring events and signature spaces. Built for category ownership and a strong brand association.
Experiential Activation
Sampling, demos, product placement, branded games and photo moments. Built for product trial, lead generation and engagement.
Hospitality and B2B
Client events, employee outings, meetings, VIP access and hosted experiences. Built for relationships inside and outside your company.
Our Sponsors
Brands across beverage, health, insurance, law, tourism, food service and public service have partnered with RiverWorks. A good fit does not depend on the industry, it depends on how a brand wants to meet people.
About partnership
Independent Health is the Official Health and Wellness Partner of Buffalo RiverWorks.
About partnership
Labatt USA has partnered with RiverWorks as a beverage brand, with presence across the bars, the waterfront and event programming on the property.
About partnership
Pepsi has partnered with RiverWorks on beverage service across the venue, reaching guests at the rinks, the restaurants and the concert grounds.
About partnership
Gatorade has partnered with RiverWorks as a sports drink brand, reaching guests at the rinks, the courts and the active side of the property.
About partnership
West Herr Auto Group has partnered with RiverWorks as Western New York largest dealer group, using venue visibility and hospitality to stay in front of the local market.
About partnership
Hiller Comerford Injury & Disability Law has partnered with RiverWorks as a Western New York law firm. Learn more at hillercomerford.com.
About partnership
Mirabito Energy Products is a new sponsor of Buffalo RiverWorks. Learn more at mirabito.com.
About partnership
Seneca Buffalo Creek Casino partners with RiverWorks as a neighboring Buffalo entertainment destination, with brand presence across the venue and its events.
About partnership
Surfside has partnered with RiverWorks as a beverage brand, matched to the outdoor waterfront season and the summer event calendar.
About partnership
The Air National Guard has partnered with RiverWorks on community presence and recruitment, meeting Western New York families at sports and event weekends.
About partnership
Great Lakes Insurance Services Group has partnered with RiverWorks as a regional business, using venue visibility and hospitality to reach the local market.
About partnership
Spot Coffee has partnered with RiverWorks as a Buffalo hospitality brand, connecting a local name to the venue and the people who fill it.
About partnership
Visit Buffalo Niagara partners with RiverWorks on tourism promotion, helping position the waterfront as a destination for visitors coming into Western New York.
About partnership
Jameson Irish Whiskey has partnered with RiverWorks as a spirits brand, showing up across the bars and seasonal event programming on the property.
About partnership
Jack Daniel’s has partnered with RiverWorks as a Tennessee whiskey brand, showing up across the bars and event programming on the property.
Why Buffalo RiverWorks?
A sponsorship platform built around a destination, not a single event. Ten acres on the Buffalo River where people come to compete, celebrate, dine, explore and come back with friends, families and coworkers.
Spaces people keep coming back to
Rinks, courts, towers, water and stages under one address, open across all four seasons rather than one short window.
Experiences that build connection
From learn to skate to sold out concerts, our programming creates moments a brand can show up in without feeling like an ad.
Digital and physical reach
Extend a partnership past the property through our website, email list, social channels and on site screens and signage.
Buffalo, built in
Grain silos, the river and a working waterfront. A partner here gets a sense of place that a generic venue cannot hand them.
1.2 Million Reasons to Partner
Regional scale. Local depth. One waterfront address, twelve months a year.
Attendance, capacity, acreage, Facebook, email and direction requests are RiverWorks figures. Website sessions, users and pageviews are Google Analytics totals for 1 January to 31 December 2025. The 90 percent figure is a published industry benchmark for unprompted arena and facility sponsor recognition, not a RiverWorks measurement.
Built for the way people engage here
Guests do not drop in for ten minutes. They skate, they eat, they ride, they stay for the show. That length of visit is what turns a placement into a memory.
Sports
Hockey, curling, roller derby, box lacrosse, pickleball and tournament weekends. Competition, leagues and repeat visits.
Kids
Riverland rides, the arcade, climbing, camps and parties. Families arrive together and stay for the afternoon.
Hospitality
The Ward, the Brewing Co., the Silos and private event space. Food, drink and hosted groups all day.
Social
Concerts, festivals, combat sports and community nights. A group occasion people plan around and post about.
Sports, kids, hospitality and social, all on one waterfront.
Let us build a partnership people remember.
The best RiverWorks sponsorship is not pulled off a shelf. Tell us who you are trying to reach and what you want your brand to own, and we will build the package around it.